Recommend the plan for "just in case."

WhatIf is a private, encrypted vault where your clients keep their policies, accounts and instructions, so their family knows exactly where everything is. Recommend it to your clients. Independent insurance agents earn a referral fee; attorneys, advisers and accountants join at no fee, as a free resource for their clients.

Free to join. We'll email you a sign-in link, then you get your link and code in two minutes.

Your clients get more

30 days free, then 15 months for the price of 12 on the yearly plan when they sign up through your link (first-time customers).

Fee or no fee, by profession

Independent insurance agents earn a referral fee on each payment their clients make, payable 30 days after the payment, by bank transfer through Stripe or by Venmo, Zelle or PayPal. Attorneys, financial advisers, broker-dealer reps and accountants join at no fee, because professional rules limit referral fees. You choose your profession when you sign up.

Built for trust

Encrypted on your client's own device, so even we can't read it. You never see inside their vault: just a masked email and whether they're in a trial or paying. How it works

Made for your conversations

Life insurance, a liquidity event, a new trust: every one is a moment to make sure the family will know where everything is. WhatIf helps your clients' families find the policy you sold them and know how to claim it.